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Marketing, in plain English. For people who do hair, not funnels.
Honest guides on getting found, posting without living in the apps, and owning your clients. No jargon, no fluff. Looking for shorter reads? Visit the blog.
Guides
Website
What every beauty website actually needs to book clients (a section-by-section checklist)
A pretty website that doesn't book anyone is just an expensive business card. Here's exactly what each section needs to do, top to bottom, to turn a visitor into a client.
10 min read
Referrals
How to build a wedding-vendor referral network (the clients who never see your Instagram)
Photographers, planners, and venues talk to every bride before you do. Get on their short list and you book weddings that never touched your feed. Here's how, step by step.
10 min read
Local SEO
How to rank in the Google Map Pack (the local 3-pack that actually gets the calls)
Those top three map results for 'salon near me' get most of the clicks. Here's exactly how local search decides who lands there, and how to be one of them.
9 min read
Pinterest for bridal beauty pros: the slow-burn channel that books weddings months out
Instagram is where brides admire you. Pinterest is where they plan. Here's how to show up in the planning, in the order I'd set it up this week.
9 min read
Local SEO
On-page local SEO: how to make your website rank for your town
Your Google profile gets you on the map. Your website is what makes the searches stick. Here's how to set up your pages so Google knows exactly where you work and what you do.
9 min read
Reviews
How to respond to a bad review without making it worse
One bad review feels like the end of the world. It isn't. How you respond is read by every future client, and a calm reply can win you more business than the review cost you.
8 min read
Growth
How to get more clients as a hairstylist (the channels that actually work)
Not more hustle. A simple system. Here are the five channels that bring hairstylists and beauty pros a steady stream of new clients, ranked by what pays off first.
10 min read
Booking & Sales
The bridal trial that turns 'I'll think about it' into a signed contract
The trial isn't a rehearsal for the wedding. It's the most important sales conversation you'll have with that bride. Here's how to run one that closes.
9 min read
Social Media
A month of Instagram in one sitting: the batch system for beauty pros who hate posting
Posting daily is what makes you quit. Batch a whole month of Instagram in one 90-minute sitting with this simple system built for solo beauty pros.
9 min read
Local SEO
Local SEO for beauty pros: the plain-English guide to getting found on Google
No jargon. Just the exact steps that put your beauty business in front of people searching near you, in the order I'd do them this week.
9 min read
Pricing
How to price your bridal beauty services without leaving money on the table
A stylist-to-stylist guide to pricing bridal hair and makeup with packages, deposits, and a spine. Charge what the work is worth.
9 min read
Reviews
How to ask clients for reviews (and actually get them)
Steal my copy-paste SMS and email scripts to ask beauty clients for reviews at the perfect moment, the honest way Google allows.
9 min read
Website
How to build a bridal portfolio website that books clients
An Instagram grid is rented land. Here's how to build a makeup artist portfolio website that actually books brides, page by page.
9 min read
More guides
Marketing for Beauty Professionals
Marketing for beauty professionals: real steps to get found on Google, stay active on social, and fill your books without late nights or DIY chaos.
Read it →Marketing for Beauty Professionals
Marketing for beauty professionals: real steps to get found on Google, stay active on social, and book more clients without losing your nights.
Read it →Marketing for Beauty Professionals
Marketing for beauty professionals: a plain-language guide to getting found, staying booked, and spending less time on it. Done-for-you from $49/mo.
Read it →Marketing for Beauty Professionals
Marketing for beauty professionals: real steps to get found on Google, stay active on social, and fill your books without doing it all yourself.
Read it →Marketing for Beauty Professionals That Actually Works
Real marketing for beauty pros: get found on Google, stay active on social, and fill your books without late nights or commissions. From $49/mo.
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